Bookelicious Featured in People Magazine for Inspiring Literacy Initiative

We’re thrilled to share that Capital Innovators portfolio company Bookelicious has been featured in People Magazine, highlighting the company’s innovative approach to getting kids excited about reading. The article shines a light on Bookelicious’s playful and personalized “Bookmojis” initiative, which helps children connect with books in a way that feels fun, empowering, and unique to their personalities and interests.

Bookelicious was founded with a mission to turn reluctant readers into enthusiastic book lovers by making reading feel personal and exciting. Their signature “Bookmoji” avatars allow kids to create characters that look like them, then receive curated book recommendations that align with their interests. This blend of technology and personalization creates a sense of ownership and joy around reading—something traditional booklists often fail to spark.

As People notes, the Bookmoji initiative is more than just a fun digital feature—it’s a tool to break down barriers to literacy. By helping kids see themselves reflected in their reading journey, Bookelicious taps into the powerful connection between identity and engagement. It’s an approach that not only supports literacy but also fosters confidence and creativity in young readers.

At its core, Bookelicious believes that every child deserves to discover the magic of reading. Their platform offers carefully curated collections spanning a wide range of genres and reading levels, making it easier for families, educators, and librarians to put the right book in the right hands at the right time. By combining expert curation with a playful, kid-centered interface, Bookelicious is redefining how young readers build lasting, joyful relationships with books.

We’re incredibly proud to see Bookelicious receiving national recognition for its impact. Being featured in People Magazine is a powerful testament to the growing importance of literacy innovation and the role Bookelicious is playing in shaping the future of reading. For families looking to inspire a lifelong love of books, there’s no better place to start than Bookelicious.com.