Matthew Coble
Chief Digital Advisor -World Wide Technology
Matthew joined World Wide Technology (WWT) in early 2018 to help build the company’s digital advisory consulting group. Matthew brings 20 years of digital agency experience to his role as Chief Digital Advisor with WWT. In that role, Matt works with business, marketing, operations, and technology executives at WWT’s clients to help them with digital strategy, digital transformation, and new product development.
Prior to WWT, Matt was a leader on FleishmanHillard’s creative and digital team and worked with a number of the agency’s clients including AT&T, Enterprise, Merck, Monsanto, Panera, Saudi Aramco, and the St. Louis Regional Chamber.
Matt’s leadership roles over the years have presented him with opportunities to build and lead multi-disciplinary teams and to develop strong aptitudes in business strategy, creative design, marketing and branding, digital, mobile, social media, and user experience design. Matt’s background has also exposed him to a wide variety of emerging technologies and platforms and the continuing proliferation of ways that digital communications and experience design affect our lives.
Prior to joining FleishmanHillard, Matt served as the General Manager in the Atlanta office of the digital agency, Schematic. In that role, Matt led the company’s operations in the Southeast with clients such as The Coca-Cola Company, Home Shopping Network, the U.S. Library of Congress, Microsoft, National Public Radio, the NBA, NBC, the PGA Tour, and Turner Broadcasting. His team’s work on the broadband video player for the 2008 Summer Olympics in Beijing earned NBC an Emmy in the category “Outstanding New Approaches to Sports Event Coverage.” In 2008 and 2009, Matt’s team collaborated with National Public Radio on a full redesign of the NPR.org website that earned a 2010 Peabody Award.
Before Schematic, Matt served as Chief Technology Officer of the Atlanta-based digital agency, Studiocom. There he oversaw the company’s technology operations and the growth of its technology teams in the Atlanta and Bogotá, Colombia offices. Before Studiocom, Matt had his own interactive agency in Atlanta, served as Regional President of Agency.com’s office in Atlanta, and was an early member of the sizable USWeb/CKS team in that market as well.
Matt graduated from Duke University with a bachelor’s degree in Public Policy Studies.
